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SEO and PPC campaign (ID:4386)

Project Creator: emmanuel137
FC Member For 6129 Days
Credits 20
Completed Proj. Num. 0 / 1
Total payment USD
Avg Daily Online
0.00 h (From 21/5/2007)
Available on MSN/Skype No
Last Login 5/15/2008
Peers Rating 0.00%
      
Budget: More than 2500
Created: 5/15/2008 3:20:09 AM EST
Bidding Ends: 5/22/2008 3:20:09 AM EST
( Expired )
Development Cycle: 180 Days
Bid Count: 2
Average Bid: 5,500.00  
Project Description:

I need a company which specialises in Search Engine Optimisation, Pay Per Click and Internet Marketing to take care of the marketing for a new site which is about to be built. It is a service to individuals and businesses in the United Kingdom who are seeking accountants. In the UK people and businesses need accountants either on an ongoing basis or for one off projects. The site will be both a directory of accountants, and a site where a client can post details of what he needs done and accountants will bid for the project.
People use a variety of search terms to find an accountant (for example, accountant, accountancy advice, tax advice, accountants in XXXX (where X = place name) etc etc. The successful company will work with me for an initial period of 6 months which will include optimising the site, link building (ethically, to avoid the site being removed by the hosting company which has happened to me before), and advising on how best to structure a PPC campaign with google (and maybe other search engines). The budget for PPC per month will be up to ?3000 (approx $6000) and it is important that this is used in the most cost effective way ??for example the ??bvious??key words are very expensive so I need a campaign to be put together which still drives traffic to the site but which takes advantage of other key words which are cheaper. The long term aim is to reduce the amount spent on PPC as the listing on google.co.uk and other UK specific search engines rises.
Work on the site is about to commence and expected to last 2 months, so the marketing project will start following completion of the site. Bidders should be able to demonstrate a clear successful track record in SEO and managing advertising/marketing and have verifiable testimonials to back this up. Proposals should detail how the PPC campaign will be structured and demonstrate an understanding of the scope of work involved and the business sector that I am targeting.



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(There are 2 bids on this project, these are listed below)
 
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